A breath of fresh air in the cyber-security world, Simeon Quarrie brings his unique approach, creative skills and flair for innovation to an industry that has typically been dominated by IT specialists. Simeon realised early in his career that the way to influence people and drive change is through the power of storytelling and experiential learning. His organisations experiential learning is used by a number of organisations including Sky, ITV and Tesco and the National Cyber Security Centre. He's an international Keynote speaker and BIMA100 Most Influential Changemaker. Recently Simeon and his team VIVIDA have expanded focus to include Diversity & Inclusion working with together with HSBC and Government.